Mardo is a director-designer of ads & music videos from New Zealand. With a keen interest in combining live action with animation & typography, he approaches all his projects through the lens of a graphic designer. You will clearly see evidence of that in the style frames he creates for his projects, & his referencing to UI design & poster design when pitching for projects.
As a self-professed style-chameleon, Mardo is less concerned with recognition for a particular aesthetic or genre, & more about finding creative solutions for his clients. This rather utilitarian approach had led him to become New Zealand’s go-to director-designer for mixed-media ads, with clients such as Toyota, Subaru, Lexus, SsangYong, Visa, Vodafone, Samsung, Serato, Burger King, Red Bull, Team Emirates NZ, Auckland Transport Agency, University of Auckland, Queensland University, University of Waikato, Bank of New Zealand, & Government of New Zealand.
Mardo tends to do all post production work for his projects himself. This all-encompassing tendency has proven to be a winner with agencies & clients as he would think of what’s required in post-production while still in pre-production.
After releasing four music albums with EMI (Dubai) & Sony Music (International) between 2001 & 2012, he pivoted from electronic music to visual arts; starting with album covers for EMI before focusing solely on music videos, with more than 40 credited to his name.
As a hobbyist photographer, he had his coffee table book Dogs With Stories published in 2023, featuring stories & artworks that capture dogs & their owners at their homes & workplaces.