Produced by Octopus Inc, the campaign stars Patrick Schwarzenegger and reflects a shift in cocktail culture, positioning martinis as a daytime serve across relaxed, outdoor settings
Octopus Inc has produced a campaign for Ketel One Vodka, 'Made to Cocktail,' starring actor and entrepreneur Patrick Schwarzenegger.
The campaign taps into a shift in cocktail culture, reimagining the martini as a daytime serve and reflecting more relaxed, outdoor social occasions.
The film follows Patrick stepping away from his role as Ketel One’s 'Spirit Advisor' to embrace a slower, more spontaneous pace of life. Moving through sunlit pool decks, golf courses and long brunches, the narrative positions the martini as a natural part of daytime moments.
The work captures a series of lifestyle-led vignettes, each anchored by a different martini serve. From Espresso Martinis on the golf course to Tomatinis at brunch and Dirty Martinis by the pool, each scene reflects a distinct daytime ritual.
“From the very first conversation, this was about more than just showcasing a drink, it was about capturing a feeling,” said Nicola Doring, partner and EP at Octopus Inc. “What Ketel One has built with Made to Cocktail is a celebration of craft, and that spirit ran through every department on this project.
Working with Kevin Castanheira, whose eye for detail and rhythm elevated every frame, alongside Patrick Schwarzenegger, who brought such effortless charisma and nuance to the performance, allowing the story to really land in a fresh and modern way.
Massive credit to A+, this was true collaboration at its best. Every element, from storytelling to design to the cocktails themselves, was crafted with intention. It’s the kind of teamwork that reminds you why we do what we do.”
The campaign sits within Ketel One’s wider Made to Cocktail platform, extending its focus on elevating everyday occasions through considered, high-quality serves.
